IKEA was truly
a dröm job.
As a copywriter and creative leader for IKEA’s in-house agency in Sweden, I led a team of 12 copywriters while helping create IKEA’s catalog copy and global campaigns.
5 years working in the middle of a Swedish forest in Älmhult.
15 years of brand work spanning sustainability reports, long-form editorial, designer stories, press kits, tone of voice guidelines, home furnishing guidelines, and core values communication.
10+ more years freelancing from the States.
