{"id":1448,"date":"2023-02-10T17:16:00","date_gmt":"2023-02-10T17:16:00","guid":{"rendered":"https:\/\/figlar.com\/work\/?p=1448"},"modified":"2024-02-10T17:21:44","modified_gmt":"2024-02-10T17:21:44","slug":"keen-zines","status":"publish","type":"post","link":"https:\/\/figlar.com\/work\/2023\/02\/10\/keen-zines\/","title":{"rendered":"KEEN Zines"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\">I helped introduce KEEN to new fans via their mailboxes with KEEN&#8217;s first catalog. <br>The first one was so successful, we did two more, plus a kids&#8217; back-to-school mailer. <\/p>\n\n\n\n<p class=\"\"><strong>Our 2022 zine exceeded plan by 76% and boosted ROAS (return on ad spend) by 81% YoY<\/strong>. <\/p>\n<cite>The best part was working with the art director and merchandisers to create a just-right combo of brand and product storytelling, and commerciality.<\/cite><\/blockquote>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/figlar.com\/work\/wp-content\/uploads\/2024\/02\/KEEN_Holiday2022.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of KEEN_Holiday2022.\"><\/object><a id=\"wp-block-file--media-63c9deea-622e-4355-aa13-92f782713af2\" href=\"https:\/\/figlar.com\/work\/wp-content\/uploads\/2024\/02\/KEEN_Holiday2022.pdf\">KEEN_Holiday2022<\/a><a href=\"https:\/\/figlar.com\/work\/wp-content\/uploads\/2024\/02\/KEEN_Holiday2022.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-63c9deea-622e-4355-aa13-92f782713af2\">Download<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/figlar.com\/work\/wp-content\/uploads\/2024\/02\/SS22_KEEN_Catalog.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of SS22_KEEN_Catalog.\"><\/object><a id=\"wp-block-file--media-4eb63b7e-24c7-4441-a866-3441d811f341\" href=\"https:\/\/figlar.com\/work\/wp-content\/uploads\/2024\/02\/SS22_KEEN_Catalog.pdf\">SS22_KEEN_Catalog<\/a><a href=\"https:\/\/figlar.com\/work\/wp-content\/uploads\/2024\/02\/SS22_KEEN_Catalog.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-4eb63b7e-24c7-4441-a866-3441d811f341\">Download<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/figlar.com\/work\/wp-content\/uploads\/2024\/02\/SS21_KEEN_Catalog_AA.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of SS21_KEEN_Catalog_AA.\"><\/object><a id=\"wp-block-file--media-c6ac7c3c-04e4-4540-8346-4cf93aaa63ad\" href=\"https:\/\/figlar.com\/work\/wp-content\/uploads\/2024\/02\/SS21_KEEN_Catalog_AA.pdf\">SS21_KEEN_Catalog_AA<\/a><a href=\"https:\/\/figlar.com\/work\/wp-content\/uploads\/2024\/02\/SS21_KEEN_Catalog_AA.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-c6ac7c3c-04e4-4540-8346-4cf93aaa63ad\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I helped introduce KEEN to new fans via their mailboxes &hellip; <a href=\"https:\/\/figlar.com\/work\/2023\/02\/10\/keen-zines\/\" class=\"more-link\"><span>See more<span class=\"screen-reader-text\">KEEN Zines<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/figlar.com\/work\/wp-content\/uploads\/2024\/02\/KEENWinterzine-copy.jpg?fit=1093%2C1004&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/figlar.com\/work\/wp-json\/wp\/v2\/posts\/1448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/figlar.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/figlar.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/figlar.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/figlar.com\/work\/wp-json\/wp\/v2\/comments?post=1448"}],"version-history":[{"count":5,"href":"https:\/\/figlar.com\/work\/wp-json\/wp\/v2\/posts\/1448\/revisions"}],"predecessor-version":[{"id":1454,"href":"https:\/\/figlar.com\/work\/wp-json\/wp\/v2\/posts\/1448\/revisions\/1454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/figlar.com\/work\/wp-json\/wp\/v2\/media\/1449"}],"wp:attachment":[{"href":"https:\/\/figlar.com\/work\/wp-json\/wp\/v2\/media?parent=1448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/figlar.com\/work\/wp-json\/wp\/v2\/categories?post=1448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/figlar.com\/work\/wp-json\/wp\/v2\/tags?post=1448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}