KEEN Zines

I helped introduce KEEN to new fans via their mailboxes with KEEN’s first catalog.
The first one was so successful, we did two more, plus a kids’ back-to-school mailer.

Our 2022 zine exceeded plan by 76% and boosted ROAS (return on ad spend) by 81% YoY.

The best part was working with the art director and merchandisers to create a just-right combo of brand and product storytelling, and commerciality.